Marketing Manager
+569 9599 8607
In my profile, you'll find a highly skilled bilingual professional in leading marketing teams, with a strategic vision in developing result-oriented action plans, an entrepreneurial and quick management mindset, and significant knowledge of digital and design tools focused on solving problems for companies and brands that have entrusted me with their work.
With over 20 years of experience, this selection will allow you to know my history and results in the companies where I contributed professionally throughout Latin America.
Única.LA ∙ 2021 - HOY ∙ 🇨🇱🇺🇸🇪🇨
I lead the agency's work team, being responsible for the design and execution of the digital content strategy, organizing the execution and planning, and making the team aware of the different objectives of each client. I ensure the fulfillment of the KPIs for each campaign and supervise the media budget for each client.
Principales hitos:
| Marca | Viña Morandé | Honda Motos | Abastible | Walmart Chile |
|---|---|---|---|---|
| Objetivo | Brand Awareness | Awareness + Lead Generation | Brand Awareness | Retail campaigns |
| Contexto | We developed a Brand Awareness campaign with the goal of giving a pioneering vineyard the recognition it deserves. To achieve this, we developed a multi-format media and content strategy to invite users to discover the brand's story through six chapters, using YouTube as the main medium | Aiming to connect with motorcycle fans, we developed a strategy aligned with the company's global pillars, getting closer to their audiences and connecting with qualified prospects | We have supported the company's talent attraction by developing an audiovisual content strategy for LinkedIn, helping them in the perception of current and future talents of the company, giving prominence to their collaborators and their talent attraction programs | Nos transformamos en una agencia satélite de Walmart Chile para dar apoyo concreto a la compañía con sus necesidades de marketing, construyendo campañas y desarrollando soluciones de contenidos ágiles para las diferentes necesidades del negocio. |
| Resultados | +2.5 Million views | |||
| +30% of full views | ||||
| +15% increase in visits | ||||
| +19% increase in sales | 25% increase in brand community | |||
| 1500% increase in monthly Leads | The brand positioned itself as the most recognized in its industry. | + than 10 campaigns carried out for Walmart Chile and a highlighted campaign in the Walmart Board USA for its educational focus in retail |
MoustacheLab ∙ 2018 - 2021 ∙ 🇨🇱
Coordiné las estrategias y tácticas comerciales de la agencia, supervisando el equipo de performance y contenidos, proponiendo e implementando la estrategia de captación de las marcas por las que estuve a cargo.